Since changing the direction of Bleeding Espresso to write more deeply about my personal journey, mindfulness, and savoring simplicity, every time I’ve written a post, I’ve received anywhere from one to five notices that people have unsubscribed from the blog. I don’t particularly keep my eye on RSS numbers, but I’d be lying if I said it didn’t sting just a bit every time I see one of those messages in my inbox.
While everyone has his or her own reasons when the unsubscribe from websites and newsletters, I think at least some people who have unsubscribed from Bleeding Espresso were probably long-time readers looking for things I simply can’t offer here anymore as that’s just not where my life is right now.
And I’m OK with that.
I’m not aiming to write posts I think could go viral, lists of 5 reasons why you should (fill-in-the-magic-SEO-word), stir the pot on popular topics in the hopes of increasing traffic and site revenue, or detail the must-see sights in Italy–not that there’s anything wrong with these things, but they are just not my things for Bleeding Espresso.
Regardless, when I share something with you, I always have the same goal:
I aim to add value to your lives.
And if you’re not getting that, well yes, it’s probably time to unsubscribe.
It’s OK if we’re just not a good match here at Bleeding Espresso any more. No hard feelings! Really! I greatly appreciate all the time you’ve stuck with me, and I’m sorry to lose you–but there’s also a huge bright side for me.
I feel like over the past two years, we’ve really tightened the circle of Bleeding Espresso readers.
When I read through the comments on these more recent posts, the comments on Facebook, and the personal emails, I know there are plenty of you out there who just get it.
You get me, you get what I’m trying to do, and you get why I’m writing the things I’m writing about.
And I love having a conversation about such things with you each and every time I post. That is why I continue to write here.
And it does take the sting out of those unsubscription notices, because I know that we are really, truly communicating, sharing, and building something—gleaning advice and inspiration from each other as we each continue our individual journeys, no matter which stage we’re currently at.
So I just wanted to take a moment to thank you, loyal readers, for being so generous with your time, not only when reading posts but also when commenting and sending your thoughts via email.
Your words resonate inside of me each and every day and are very much appreciated. And this is exactly the kind of simple pleasure I wanted to write about all along.
Don’t you just love when things come full circle?