A Moment of Thanks: Losing Subscribers Isn’t Always a Bad Thing

Since changing the direction of Bleeding Espresso to write more deeply about my personal journey, mindfulness, and savoring simplicity, every time I’ve written a post, I’ve received anywhere from one to five notices that people have unsubscribed from the blog. I don’t particularly keep my eye on RSS numbers, but I’d be lying if I said it didn’t sting just a bit every time I see one of those messages in my inbox.

While everyone has his or her own reasons when the unsubscribe from websites and newsletters, I think at least some people who have unsubscribed from Bleeding Espresso were probably long-time readers looking for things I simply can’t offer here anymore as that’s just not where my life is right now.

And I’m OK with that.

I’m not aiming to write posts I think could go viral, lists of 5 reasons why you should (fill-in-the-magic-SEO-word), stir the pot on popular topics in the hopes of increasing traffic and site revenue, or detail the must-see sights in Italy–not that there’s anything wrong with these things, but they are just not my things for Bleeding Espresso.

pink oleander / oleandro rosa

pink oleander / oleandro rosa

Truth be told, I do wish I had more time to write about Calabria, food, books, and other niche topics close to my heart (and perhaps some day I will again).

Regardless, when I share something with you, I always have the same goal:

I aim to add value to your lives.

And if you’re not getting that, well yes, it’s probably time to unsubscribe.

It’s OK if we’re just not a good match here at Bleeding Espresso any more. No hard feelings! Really! I greatly appreciate all the time you’ve stuck with me, and I’m sorry to lose you–but there’s also a huge bright side for me.

I feel like over the past two years, we’ve really tightened the circle of Bleeding Espresso readers.

When I read through the comments on these more recent posts, the comments on Facebook, and the personal emails, I know there are plenty of you out there who just get it.

You get me, you get what I’m trying to do, and you get why I’m writing the things I’m writing about.

And I love having a conversation about such things with you each and every time I post. That is why I continue to write here.

And it does take the sting out of those unsubscription notices, because I know that we are really, truly communicating, sharing, and building something—gleaning advice and inspiration from each other as we each continue our individual journeys, no matter which stage we’re currently at.

So I just wanted to take a moment to thank you, loyal readers, for being so generous with your time, not only when reading posts but also when commenting and sending your thoughts via email.

Your words resonate inside of me each and every day and are very much appreciated. And this is exactly the kind of simple pleasure I wanted to write about all along.

Don’t you just love when things come full circle?

109 Beans of Wisdom to “A Moment of Thanks: Losing Subscribers Isn’t Always a Bad Thing”
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  1. Anne

    A fantastic post , all so true. I have been following you for a long time, might not comment much, but you are in my Google Reader .. I have gone through my lists of blogs and have stopped following some too. Changes in me and them (their blogs too) stopped me reading them. We do all change :-) Keep up your wonderful work. xo

    michelle Reply:

    Thanks so much, Anne; your continued support is much appreciated :)

  2. 08.13.2012

    Sorry once again. Something weird seems to be happening with the blogs I usually read.
    I resubscribed to your blog but do not know yet if it worked. Then, on another blog I read every day I suddenly am not permitted to read it. I don’t know why. Although I have my photo page on Flickr, I am not very well versed in the ins and outs of blogging. Mine is just my photo page, not a blog, although I like comments when I get them.

    michelle Reply:

    Thanks for your comments, Caterina :) Hope you get your blog reading situation figured out!

  3. 08.16.2012

    As you so rightly say content is more important than hits. I’ve lost count of the amount of blogs I’ve seen where you can tell it has just been written to maximise hits and the content is secondary. Pleased yours is most certainly not one of those!

    michelle Reply:

    Thank you MIM! :)

  4. 10.15.2012

    ciao Michelle,
    I just came across this post … ha ha! I do never get unsubscriber notices, maybe because I don’t have any subscribers? Anyway, I am not subscribed to your blog (or to any others) but I have a fav list on my blog – so you are still there, and I am still reading you – from time to time 😉
    And yes, I appreciate your quality!

    michelle Reply:

    Thanks so much Suzie! Hope all is well with you :)

  5. Beverly

    Oh goodness! I have your blog saved as a favorite in my computer and check in every couple of weeks. Just checked in now, saw this post, and immediately subscribed! So happy day to you and thanks for always taking the time to provide a bright spot in my day as well! XXXOOO

    michelle Reply:

    Aw, thanks so much Beverly :) xx

  6. 02.04.2013

    First I love your blog. Second just some of my two beans of wisdom. I have a blog, with a facebook page, twitter account, weekly newsletter, 2 discussion forums and more. My point is with everything connected now a days maybe you are not really losing them they have decided to just get these great posts by one of these options. I know for myself that it is overwhelming with many of the same post coming through my email, FB, and Google reader. I have been trying to simplify the way I get them for the best way to actually get the new posts and not miss them. Believe me they go through so quick on these options that many of them that I am subscribed to get missed. So though the numbers might look like they are going down, maybe they are not and your readers are still really happy and following you just in a different way.

    michelle Reply:

    Thanks Kim! This is very true — I myself never look at my Google Reader anymore (kind of afraid to at this point) because for the sites I really follow, I get the info on new posts via Facebook. I haven’t taken that step to unsubscribe, but that’s just laziness…so perhaps kudos are in order for readers who aren’t so lazy hahaha 😉

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